Thursday, August 16, 2007

Branding Test to know your brand value

BrandIdentityGuru is a branding company in U.S that helps companies with branding and marketing. They have come up with a Branding Test tool that can measure the brand value of your products or services.
The results are shown in a branding meter in the scale of 1-10 as how good is your brand is.
The tool asks the user a set of 12 questions focusing on products & Services, the target market, messaging, company’s communication client satisfaction, messaging, communication etc,
And based on the user's reply the brand test gives the final result.

You can check the tool at http://www.brandidentityguru.com/popUps/brandtest.html
This is a good one and the questions asked cover the major areas to measure the brand value. However the results are based on user's responses. I feel it would be good if the questions are made more specific than general so that user’s can give more accurate replied with no wavering mind. For example if I am running a company and I am asked to rate my collateral's in the scale of 1-10 or asked how often would my clients come back to know about my products it’s slightly difficult to always decide correctly.
However, the brand test is only the first steps. You can take the next step by sending a mail to
sales@brandidentityguru.com or call at 508.238.4347 for a complementary 1 hour personal training. I think this is good offer!

This is a sponsored post of my independent views

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